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Mikkel Bach-Andersen

Partner

About

Mikkel Bach-Andersen is part of the international team at Kunde & Co that primarily serves international B2B customers. Since joining the agency in 2010, Mikkel has gained experience across the full marketing value chain within global companies. His expertise includes defining brand platforms and positioning strategies, steering and executing global product launches and campaigns, as well as consulting on go-to-market strategies and marketing system optimization.

Areas of expertise:

  • B2B marketing
  • Customer and market analysis
  • Brand positioning and brand systems
  • Marketing strategy
  • Value propositions and product launches
  • Integrated marketing communication

 

Kunde & Co experience

Partner

January 2017 - Present

Associate Partner

July 2014 - December 2016

Senior Consultant

July 2013 - June 2014

Consultant 

January 2012 - June 2013

Associate Consultant

March 2010 - December 2011

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Sidel

Repositioning through thought leadership

Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.

Read more about the case

Sidel

Repositioning through thought leadership

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SimCorp

An integrated position for a complex market

Together with Kunde & Co, SimCorp launched their new brand position in 2016 with the concept "One system for a complex world". This story is based on a clear understanding of the market and the key decision makers. To establish the position, Kunde & Co developed a new website, CVI, brochures, ads and other elements.

Read more about the case

SimCorp

An integrated position for a complex market

Kunde & Co experience

Partner

January 2017 - Present

Associate Partner

July 2014 - December 2016

Senior Consultant

July 2013 - June 2014

Consultant 

January 2012 - June 2013

Associate Consultant

March 2010 - December 2011