Mikkel Bach-Andersen is part of the international team at Kunde & Co that primarily serves international B2B customers. Since joining the agency in 2010, Mikkel has gained experience across the full marketing value chain within global companies. His expertise includes defining brand platforms and positioning strategies, steering and executing global product launches and campaigns, as well as consulting on go-to-market strategies and marketing system optimization.
Areas of expertise:
- B2B marketing
- Customer and market analysis
- Brand positioning and brand systems
- Marketing strategy
- Value propositions and product launches
- Integrated marketing communication