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Whether you would like input on a specific challenge or are looking for inspiration, you are always welcome to contact us

Strategic consulting & Client service

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Anders Holvøe

Associate Partner

Anders Holvøe

Associate Partner

Anders Holvøe is part of the team that primarily serves B2C clients both national and international. He came to Kunde & Co in 2010 and has gained a vivid knowledge about building strong brands. He has a wide experience within communication and marketing strategy, brand positioning, customer journey mapping and how to create effective cross channel communication platforms.  

Area of expertise:

  • B2C marketing
  • Company positioning and customer segmentation
  • Branding & marketing strategy
  • Customer journey analysis and mapping
  • Go-to-market strategy
  • Cross channel communication platforms

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Bjørn Olsen

Country Manager, Germany

Bjørn Olsen

Country Manager, Germany

Bjørn started as a consultant at Kunde & Co 18 years ago. In 2005, he established the DACH organisation for a web analytics company in Germany, and at the end of 2007, spearheaded the opening of our German office. Bjørn has mastered a wide range of marketing disciplines, and has accumulated extensive B2B and market insights.

Areas of expertise:

  • B2B marketing
  • Customer and market analysis
  • Brand positioning and brand systems
  • Marketing strategy
  • Value propositions and product launches
  • Customer journey and decision making process
  • Integrated marketing communications
  • Lead nurturing and marketing automation

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Cecilie Spork

Associate Partner

Cecilie Spork

Associate Partner

Cecilie Spork is part of the international team at Kunde & Co that primarily services the healthcare industry. Since joining Kunde & Co in 2011, Cecilie has worked extensively on creating strong brands across borders.

Areas of expertise:

  • Healthcare marketing
  • Marketing strategy
  • Endorsement campaigns
  • Market analysis and customer segmentation
  • B2B marketing
  • Product conceptualisation and launch
  • Internal buy-in campaigns

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Christian Brandstrup

Partner

Christian Brandstrup

Partner

Christian has been with Kunde & Co since 2008. He possess great depth of experience, insight and skills from a wide array of projects within both B2B and B2C marketing and branding. Today, Christian is Managing Partner driving both the agency and some of the strongest and biggest brands in our client base.

Areas of expertise:

  • Brand positioning and development
  • Marketing and business strategy
  • Market analysis and segmentation
  • Digital marketing/strategy
  • Concept development/testing
  • Campaign development
  • B2B and B2C marketing
  • Integrated marketing execution
  • Product development and innovation

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Henrik Kattrup

Partner - Country Manager, Switzerland

Henrik Kattrup

Partner - Country Manager, Switzerland

Henrik Kattrup joined Kunde & Co 15 years ago, and now serves international clients out of our Zürich office in Switzerland. Since joining Kunde & Co in 2001, Henrik has gained experience and expertise across the full marketing value chain for global companies.

Areas of expertise:

  • B2B marketing
  • International marketing and brand strategy
  • International enrolment and campaigns
  • Customer and market analysis
  • Brand positioning and brand systems
  • Marketing strategy
  • Value propositions and product launches
  • Integrated marketing communications

 


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Jesper Kunde

CEO & Founder

Jesper Kunde

CEO & Founder

Jesper Kunde established Kunde & Co in 1988. His goal was, and still is, to create results for clients by focusing on a strategic framework before developing creative material. Through the years, Jesper has worked with both national and international B2B and B2C companies, applying the Hurdle Race philosophy to deliver sustainable business value to customers.

Areas of expertise:

  • B2C and B2B marketing
  • Brand positioning and brand systems
  • Integrated marketing communications
  • International branding and campaigns
  • Customer and market analysis
  • Marketing strategy
  • Value propositions and product launches

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Michael Jensen

Associate Partner

Michael Jensen

Associate Partner

Michael Jensen is part of the team that primarily handles national and international B2C clients, particularly retail, FMCG and the financial industry. Since 2012, he has gained extensive experience in large-scale corporate positioning projects, as well as ongoing integrated marketing campaigns, on both a strategic and tactical level.

Areas of expertise:

  • Marketing and brand strategy
  • Analysis
  • Strategic planning
  • Concept development
  • Creative marketing communication
  • Integrated marketing

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Mikkel Bach-Andersen

Partner

Mikkel Bach-Andersen

Partner

Mikkel Bach-Andersen is part of the international team at Kunde & Co that primarily serves international B2B customers. Since joining the agency in 2010, Mikkel has gained experience across the full marketing value chain within global companies. 


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Morten Knudsen

Partner

Morten Knudsen

Partner

Morten is one of Kunde & Co’s most experienced consultants. He has worked with the agency for more than 25 years, resulting in unrivalled knowledge and skills within marketing. Morten is also responsible for many of our long-term customer relationships.

Areas of expertise:

  • B2C and B2B marketing
  • Customer and market analysis
  • Brand positioning and brand systems
  • Marketing strategy
  • Value propositions and product launches
  • Integrated marketing communications

 


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Nils Koch Jensen

Partner

Nils Koch Jensen

Partner

Nils Koch Jensen has 10 years’ experience at top-tier media and marketing agencies. He joined Kunde & Co in 2011, and his primary focus is international B2B clients and organisations within the public sector, where he has been responsible for several brand positioning projects, campaigns and product launches.

Areas of expertise:

  • B2B marketing
  • Public sector communication
  • Customer and market analysis
  • Brand positioning and brand systems
  • Marketing strategy
  • Customer journey and content marketing
  • Integrated marketing communications
  • Media strategy and planning

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Patrik Meier

Group Director

Patrik Meier

Group Director

Patrik Meier is part of the international team at Kunde & Co, and serves our Swiss customers out of the Zürich office in Switzerland. Before joining Kunde & Co in 2015, Patrik held several senior and executive management positions in international B2B and B2C companies across multiple industries.

Areas of expertise:

  • B2B and B2C marketing
  • Marketing strategy
  • Brand positioning
  • Marketing concept development
  • Digital and social media channels
  • International implementation
  • Internal branding and corporate behaviour
  • Sales and marketing management

 


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Søren Poulsen

Senior Partner

Søren Poulsen

Senior Partner

Søren started as a consultant at Kunde & Co 18 years ago. Over the years, he has worked his way up in the organisation and is now a Partner. Søren is a master marketer, and has gained a great deal of valuable insight, especially within B2B industries, into clients, markets, decision makers and their decision/buying processes.     

Areas of expertise:

  • B2B marketing
  • Customer and market analysis
  • Brand positioning and brand systems
  • Marketing strategy
  • Value propositions and product launches
  • Customer journey and decision making process
  • Integrated marketing communications
  • Lead nurturing and marketing automation

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Creative

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Mads Hald

Partner - Creative Director

Mads Hald

Partner - Creative Director

Mads has been working at Kunde & Co for 9 years. Since joining the company in 2008, he has gained extensive experience in creating digital concepts and solutions that meet the overall purpose and strategy of a project.

Areas of expertise:

  • Digital creative concept and development
  • User experience
  • Concept development
  • Corporate branding
  • Integrated marketing communications
  • Creative direction and strategy
  • Corporate identity

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Morten Dreier

Partner - Creative Director

Morten Dreier

Partner - Creative Director

Morten joined Kunde & Co 23 years ago, and is without question one of the most experienced creatives in the business. Through the years, Morten has been a part of some of the agency’s most important Corporate Religion-centric projects.

Areas of expertise:

  • Concept development
  • Corporate branding
  • Integrated marketing communications
  • Creative direction and strategy
  • Corporate identity
  • B2B and B2C marketing

 


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Louise Riparbelli

Group Director - Creative resources

Louise Riparbelli

Group Director - Creative resources

Louise Riparbelli has more than 25 years’ experience in the business. She started as a graphical designer at Kunde & Co in 1999, and since 2012 has played an essential role as our Creative Resources Manager, keeping the big creative engine running as smoothly as possible.

Areas of expertise:

  • Creative resource management
  • Creative production
  • Project management
  • Integrated marketing communications
  • Creative tools
  • Corporate visual identity and graphic design

 


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Specialists

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Annemette Kjær-Nielsen

Group Director - Dialogue & Relations

Annemette Kjær-Nielsen

Group Director - Dialogue & Relations

Annemette is a marketing strategist that specialises in relation- and data-driven marketing, delivering results for both national and international B2B and B2C brands. Since joining Kunde & Co in 2011, Annemette has gained experience in developing integrated marketing activities with advanced strategic use of customer data across platforms.

Areas of expertise:

  • Dialogue and relationship marketing strategy
  • Data-driven marketing
  • Marketing automation
  • Lead nurturing
  • Integrated marketing communications
  • Direct marketing
  • Loyalty programmes

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Claus R. Jensen

Group Director - Media

Claus R. Jensen

Group Director - Media

Claus has more than 10 years’ experience with media planning and buying. He joined Kunde & Co in 2015, having previously worked at OMD for four years, and has a deep understanding of how to create a strong media strategy that supports the overall purpose of a project.

Areas of expertise:

  • Integrated marketing communications
  • B2B and B2C marketing
  • Marketing automation
  • Digital marketing and strategy
  • Social media strategy
  • Media planning and buying
  • SEO and SEM
  • Target group segmentation

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Frederik Zoega

Group Director - Digital

Frederik Zoega

Group Director - Digital

Frederik is a highly experienced digital consultant, having worked in digital marketing since 1998. Frederik joined Kunde & Co in 2011, handling both national and international B2B and B2C clients, and is committed to utilising digital marketing opportunities.

Areas of expertise:

  • Digital marketing strategy
  • E-Business and lead generation
  • Integrated marketing
  • Customer experience
  • Concept and campaign development

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Lars Egtoft Nielsen

Senior Partner - CFO

Lars Egtoft Nielsen

Senior Partner - CFO

Lars Egtoft is responsible for all financial, legal and HR-related matters. He joined Kunde & Co in 2000 after 10 years at PwC. His main focus in our daily operations is the optimisation of processes across the agency’s offices while making sure we are competitive in our offerings. Lars is also responsible for all HR matters, including performance management and employee onboarding.

Areas of expertise:

  • Financial forecasting and reporting
  • Resource management
  • Performance management
  • Process optimisation
  • Procurement and other legal matters
  • International setups

 

 


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Nikolaj Boserup

Group Director - Social Business

Nikolaj Boserup

Group Director - Social Business

Nikolaj Boserup is part of the social and digital department, which focuses on integrated digital communication solutions. Nikolaj comes from a background with vast experience within online advertising. He joined Kunde & Co in 2015, and helps to deliver truly integrated cross-channel solutions.

Areas of expertise: 

  • Integrated marketing Communications
  • Marketing strategy and planning
  • Social media marketing
  • Digital marketing
  • Online advertising
  • Online media buying and digital acquisition

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Ruben Samuel Sørensen

Associate Partner, Director - Analysis and Research

Ruben Samuel Sørensen

Associate Partner, Director - Analysis and Research

Ruben has served as Kunde & Co’s Head of Analysis and Research for two years, having previously worked as a consultant at The Nielsen Company in Oslo. Ruben has built a strong Analysis Department and developed a solid portfolio of value-adding analysis products for our customers.

Areas of expertise:

  • Customer, brand, and market surveys
  • Marketing and campaign KPI dashboards
  • Advanced marketing data analytics

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Signe Hylleholt Kjeldsen

Partner - Internal communication & Film production

Signe Hylleholt Kjeldsen

Partner - Internal communication & Film production

Signe works primarily in internal communications and is responsible for Kunde & Co's film production. Her role is to transform strategies from words to action, and to ensure company onboarding. Signe has extensive experience with content-driven marketing and has a strong understanding of aligning communication disciplines to meet internal communication goals.

Areas of expertise:

  • Internal communication
  • Internal brand alignment and implementation
  • Testimonial-based communication
  • Storytelling and content development
  • Change management communication
  • Video and film production

 


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Production & Project Management

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Christina Simov Bergquist

Associate Partner - Project management

Christina Simov Bergquist

Associate Partner - Project management

Christina has been part of Kunde & Co since 2006. She has extensive experience managing complex integrated marketing campaigns for both large international B2B and national B2C clients, ensuring projects run smoothly. Her role also includes optimising processes throughout the agency and managing the project management team.

Areas of expertise:

  • Project management
  • Integrated marketing communications
  • Process optimisation
  • Marketing management
  • Time planning, scoping and financial control
  • Resource management

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Kenneth Olsen

Group Director - Digital Production

Kenneth Olsen

Group Director - Digital Production

Kenneth has more than 26 years’ experience within web development and digital production. Kenneth joined Kunde & Co in 2015, having previously worked at Bysted for 13 years. Kenneth is now head of our digital production department, and has extensive knowledge of digital tools that enable strategy-focused solutions for businesses.

Areas of expertise:

  • Digital branding, marketing and strategy
  • User experience and information structure
  • Web content strategy
  • Digital production
  • Project management
  • Quality assurance

 


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