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To strengthen Solar’s position as Europe’s leading wholesaler of energy-efficient solutions, Kunde & Co developed the integrated “Blue Energy” campaign for digital and face-to-face engagement. The campaign increased preference for Solar’s products by 64%.
In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors.
Kunde & Co developed a television commercial within the concept “Your fragrance-free zone”, that activates Neutral’s philosophy for sensitive skin. This resulted in greater product awareness and increased sales.
To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not only reinforced the Wavin brand in the minds of both end-customers and employees but ensured a strong platform for the organisation in the years to come.
To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.
The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.
To convert existing customers to a loyalty programme, Kunde & Co conducted an analysis of the target group to identify the main drivers and barriers. The solution was a campaign that resulted in approximately 100,000 sign-ups within the first week.
The Demag KBK crane system celebrates its 50th anniversary in 2013. The company did not want to run a pure anniversary campaign, but instead position the brand as a forward-thinking leader within light crane systems. An international campaign, developed by Kunde & Co, differentiates the brand from competitors and strengthens Demag’s position in the market.
The development of an integrated campaign based on DONG Energy's Climate Partnerships improved their position as a supplier of energy-efficient and climate-friendly solutions.
The loyalty programme GROHE SMART is based on GROHE Professional's WORK SMARTER campaign. The acquisition campaign explains benefits and functions of the concept. This resulted in more than 1,000 sign-ups during the programme’s launch at the ISH fair in March 2013.
Grundfos is well known for its pumps, but the company also offers a variety of solutions that ensure pumps operate to their full potential. This side of its offering is now being promoted by the integrated Grundfos iSOLUTIONS campaign. Kunde & Co has collaborated with Grundfos for more than 20 years.