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Danfoss

Revitalising Danfoss' position

Kunde & Co developed the “THIS IS WHERE THE TRANSFORMATION STARTS” platform for Danfoss to add fresh momentum and to show that the company is truly dedicated to creating solutions for the future in the areas of climate change, food supply, urbanisation, digitisation and electrification.

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Danfoss

Revitalising Danfoss' position

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Geberit - Know How Installed

International brand positioning alignment

The development of a brand platform and communication concept, "KNOW HOW INSTALLED" aimed at Geberit's core target groups. The project included the development, implementation and coordination of campaigns for 18 countries covering a wide range of marketing elements.

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Geberit - Know How Installed

International brand positioning alignment

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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

Changes in commercial circumstances forced leading fibre cement cladding manufacturer, James Hardie, to make a quick, bold move to maintain their position in the Danish market.

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James Hardie

World leading manufacturer of fibre-cement solutions ensures strong brand awareness

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RAK Ceramics

An end-to-end global repositioning

Kunde & Co analysed RAK’s brand position to determine the competitive space with the most growth potential, delivering a new strategy, concept and visual profile that strengthened one of the world’s largest ceramics brands.

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RAK Ceramics

An end-to-end global repositioning

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Danfoss

New international brand position

Kunde & Co has helped Danfoss develop a coherent, consistent and strong position and history that helps form the foundation for Danfoss’ global growth strategy. After more than a year of development, Danfoss launches its new brand platform, ENGINEERING TOMORROW, on a global scale.

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Danfoss

New international brand position

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Wavin

A new brand concept to better connect with customers

To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not only reinforced the Wavin brand in the minds of both end-customers and employees but ensured a strong platform for the organisation in the years to come.

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Wavin

A new brand concept to better connect with customers

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Grohe AG

New targeted loyalty programme for GROHE

The loyalty programme GROHE SMART is based on GROHE Professional's WORK SMARTER campaign. The acquisition campaign explains benefits and functions of the concept. This resulted in more than 1,000 sign-ups during the programme’s launch at the ISH fair in March 2013.

Grohe AG

New targeted loyalty programme for GROHE

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Grundfos

Grundfos takes a place in the energy debate

Grundfos has been clearly positioned as an active and visible player in the energy debate. The development of ‘Meet the Energy Challenge NOW’, was a communication platform aimed at a broad array of often-overlooked stakeholders, such as technicians, politicians and corporate social responsibility personnel.

Grundfos

Grundfos takes a place in the energy debate

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Grundfos

Putting the spotlight on intelligent pumps

Grundfos is well known for its pumps, but the company also offers a variety of solutions that ensure pumps operate to their full potential. This side of its offering is now being promoted by the integrated Grundfos iSOLUTIONS campaign. Kunde & Co has collaborated with Grundfos for more than 20 years.

Grundfos

Putting the spotlight on intelligent pumps

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JELD-WEN

15 national brands under one super brand

Europe’s leading door manufacturer JELD-WEN gathered its European markets under a single brand and common strategy. This resulted in a strong, pan-European position and high marketing efficiency.

JELD-WEN

15 national brands under one super brand

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Knauf

Making space for architecture

Kunde & Co were responsible for the development and implementation of the campaign and communication concept “Give Space”. This provided Knauf with the opportunity to increase sales and ensure a long-term improvement in its position in the exterior wall market.

Knauf

Making space for architecture

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Schneider Electric

Re-launching an iconic product

Kunde & Co assisted Schneider Electric in launching the new LK FUGA®. Based on a deep understanding of the target groups and their buying process, a messaging framework was developed. Using this as a foundation, Kunde & Co developed the creative concept, as well as all offline elements including ads and inserts.

Schneider Electric

Re-launching an iconic product

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Solar

Positioning of energy-efficient products and solutions

To strengthen Solar’s position as Europe’s leading wholesaler of energy-efficient solutions, Kunde & Co developed the integrated “Blue Energy” campaign for digital and face-to-face engagement. The campaign increased preference for Solar’s products by 64%.

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Solar

Positioning of energy-efficient products and solutions

To find out more about what Kunde & Co can do for you and your company, please contact us

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