We help you create business value through strategically sound and conceptually strong solutions
Kunde & Co has helped Danfoss develop a coherent, consistent and strong position and history that helps form the foundation for Danfoss’ global growth strategy. After more than a year of development, Danfoss launches its new brand platform, ENGINEERING TOMORROW, on a global scale.
To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not only reinforced the Wavin brand in the minds of both end-customers and employees but ensured a strong platform for the organisation in the years to come.
Together with Kunde & Co, SimCorp launched their new brand position in 2016 with the concept "One system for a complex world". This story is based on a clear understanding of the market and the key decision makers. To establish the position, Kunde & Co developed a new website, CVI, brochures, ads and other elements.
Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.
To strengthen Solar’s position as Europe’s leading wholesaler of energy-efficient solutions, Kunde & Co developed the integrated “Blue Energy” campaign for digital and face-to-face engagement. The campaign increased preference for Solar’s products by 64%.
After several mergers and acquisitions, DNV GL needed to project one strong story internally and externally. Kunde & Co helped develop and launch a unique communication concept that clearly defined the new organisation’s position globally.
Kunde & Co worked with Kongsberg Oil & Gas to create a communication foundation that would unify newly acquired companies and a fragmented portfolio. The project included the development of a mutual story and brand platform, the launch of social channels, a restructuring of the website and a corporate film.
In collaboration with Kunde & Co, Armacell developed a new communication strategy and concept. This resulted in a new CVI and the communication concept "Covered by Armaflex”, developed to help ensure the company retains its number one market position.
With numerous subsidiaries all over Europe, German food logistics company Nagel-Group was already well known and present in the markets, but their image and the perception of their range of services was not consistent. Together with Kunde & Co, Nagel-Group set out to lead the European food logistics market under one strong brand name.
Based on a market analysis that identified drivers and barriers among decision makers, Kunde & Co developed a smart lead generating programme including campaign tools.