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Our Work

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Oticon

Setting a new course for the Oticon brand

Oticon has long been a robust brand, but the launch of Oticon OpnTM in 2016 introduced a paradigm shift in hearing aid, further strengthening the company’s position. Spearheading this new era of technology, Oticon is now seen as a global provider of premium hearing aid solutions. To keep this momentum going, Oticon took this opportunity to reinforce its market position.

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Oticon

Setting a new course for the Oticon brand

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Eilersen

Strong brands take time

Eilersen has shown phenomenal growth globally and the journey continues. People have had a lot on their minds over the past year, and Eilersen takes time to focus on some of this in their new campaign.

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Eilersen

Strong brands take time

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Alm. Brand

Insurance that's just right for you

Alm. Brand gets a new focused brand strategy and creative universe that strongly positions the company as the flexible and simple insurance company.

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Alm. Brand

Insurance that's just right for you

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Oticon

Product launch brings a new perspective to the hearing care industry

Four years after the enormous success of Oticon Opn™, Oticon teamed up again with Kunde & Co to shake up the industry with the new Oticon More™ hearing aid. The concept developed by Kunde & Co helped to successfully introduce Oticon More into global markets.

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Oticon

Product launch brings a new perspective to the hearing care industry

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Rosendahl Design Group

An invigorated narrative for iconic Danish designs

With help from Kunde & Co, Rosendahl Design Group fortified the foundation for developing its brand portfolio, injecting new life into four of its most significant brands. This elevates the value of the individual brands and strengthen Rosendahl Design Group as a whole.

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Rosendahl Design Group

An invigorated narrative for iconic Danish designs

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Falck

Falck makes your way to the waiting room safe

Falck Patient Transportation Service supports people in getting to and from healthcare facilities. To strengthen the service’s recognition and sales, Kunde & Co was tasked with developing a campaign to highlight the perceived value for customers ...

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Falck

Falck makes your way to the waiting room safe

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Telia

Making Telia the family’s first choice

With a goal to transform its brand, Telia needed inspiration – collaborating with Kunde & Co to create a new direction aimed at making the company no.1 among families. Now, with a sharper and more solid position in place, the foundation for change has been set …

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Telia

Making Telia the family’s first choice

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Opel

Revitalising one of the world’s oldest car brands in Denmark

Explore how we helped one of the world’s oldest car manufacturers revitalise its brand in the Danish market by harnessing its already strong brand DNA to transform the image perception and boost sales.

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Opel

Revitalising one of the world’s oldest car brands in Denmark

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HTH

Kitchen love that lasts

With the help of Kunde & Co, Scandinavia's largest kitchen manufacturer identified its brand DNA in order to create a new brand purpose – before bringing it to life via an integrated communications concept that, ultimately, translated into great sales.

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HTH

Kitchen love that lasts

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Avaloq

A distinct brand position that gears Avaloq
to excel in the new era

Kunde & Co helped Avaloq prepare for a new era in financial technology and services with a new brand claim focused on ‘simplicity’ and a unique communications concept – a platform for Avaloq to achieve success growing globally and launch multiple new software platforms.

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Avaloq

A distinct brand position that gears Avaloq
to excel in the new era

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The Danish Home Guard

New campaign to lift recruitment potential

Explore how we worked together with the Danish Home Guard to develop a multipurpose campaign designed to recruit new volunteers and show the people who help protect Danish society in a new light, while strengthening the military profile of the organisation.

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The Danish Home Guard

New campaign to lift recruitment potential

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Puori

Telling the pure brand story

Puori is a Danish provider of clean and superior food supplements. Founded in 2009 by Julius Heslet and Oliver Amdrup, the mission has always been to support people who strive to lead a healthy, balanced lifestyle. The ambition is to push the industry of food supplements toward increased transparency and clean labelling. Puori has historically been a brand for Crossfitters and athletes in Denmark, USA and Sweden.

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Puori

Telling the pure brand story

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Hjem-IS

Revitalizing a classic Danish brand

With its iconic ice-cream trucks, Hjem-IS has been delivering ice cream to doorstep across Denmark for the last 43 years. Now, after multiple ownership changes, the company is part of Mejerigaarden A/S who also owns Premier Is.

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Hjem-IS

Revitalizing a classic Danish brand

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Hilding Anders

Creating clear and differentiated positions for two Hilding Anders brands

Hilding Anders is Scandinavia’s largest bed producer and a major European player. Headquartered in Sweden, the company has a range of private label concepts as well as its own brands, while its 9500 employees are spread across 40 markets.

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Hilding Anders

Creating clear and differentiated positions for two Hilding Anders brands

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Goodvalley

Consolidating four companies into one strong corporate brand

Development of corporate brand strategy, concept, visual universe and complete go-to-market strategy by using the company’s story and unique approach to agriculture to differentiate itself in the market.

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Goodvalley

Consolidating four companies into one strong corporate brand

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INTERSPORT

Gearing up for the future with a new brand platform

Discover how Intersport created an international brand platform based on extensive customer insights and segmentation across eight markets. Kunde & Co worked with Intersport, the world’s largest sport retail chain, on how to address changing market conditions and consumer needs to ensure a strong market position.

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INTERSPORT

Gearing up for the future with a new brand platform

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

Development of an extensive communication campaign for print, TV, outdoor and social media to revitalise Jyllands-Posten’s brand, and renew the newspaper’s core story to reinforce its reputation as the credible choice of news.

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Jyllands-Posten

Revitalising and reinforcing a Danish newspaper

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

This is how Kunde & Co identified, developed and established a strong value position for a new brand: De Danske Familiegårde – The Danish Family Farms.

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Danpo

Danpo’s new brand unlocks the market leader’s potential in the top-tier markets

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Danfoss

Boosting sales and image in the German market

To capture some of the great growth potential on the German market for Smart Heating solutions Kunde & Co developed an integrated cross-channel campaign targeting multiple target groups. The foundation for delivering the strong campaign results was built on a profound understanding of the customer journey.

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Danfoss

Boosting sales and image in the German market

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HTH GO

Repositioning a successful product concept

In 2016, HTH’s sub-brand, “Gør Det Selv HTH” (“Do It Yourself HTH”) was Denmark’s third best-selling kitchen brand, but the company wanted to achieve more – and had the courage to replace a proven success with a new initiative that would draw on HTH’s corporate strength to win a clear position in a well-defined segment.

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HTH GO

Repositioning a successful product concept

To find out more about what Kunde & Co can do for you and your company, please contact us

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