We help you create business value through strategically sound and conceptually strong solutions
To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.
In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors.
Kunde & Co developed a television commercial within the concept “Your fragrance-free zone”, that activates Neutral’s philosophy for sensitive skin. This resulted in greater product awareness and increased sales.
Kunde & Co developed Facebook concepts for each of the five brands, Dettol, Veet, Vanish, Finish and Cilit Bang, as well as a plan for ongoing management and content development. The results show clearly that all five Facebook communities are growing steadily and respective target groups can read relevant posts.
Arla Foods is one of the world’s largest dairy companies, exporting to more than 100 countries. To also become the world’s strongest dairy brand, the company set out to concentrate its global organisation and marketing around a common identity and value position. Kunde & Co developed a new CVI and brand platform.
Kunde & Co developed the strategy and position for Bio-tex that helped the company increase market share from 3% in 1996 to 22% in 2010 with the concept, "Et rent eventyr" (A clean adventure).
Premier Is and Kunde & Co have developed a brand strategy that ensures Denmark’s largest ice cream producer a strong position in all market segments. As part of the project, nearly 100 new packaging designs have been developed.
Kunde & Co was asked to standardise and consolidate Pågen’s communication across channels to further increase its distance from its competitors. This was achieved through a range of elements including a creative universe that focuses on Pågen’s passion for bread – rolled out in TV commercials, POS, packaging design, web and a real baker’s shop for consumers.
Together with Kunde & Co, V&S developed a new campaign platform to unite the company’s entire aquavit portfolio. By juxtaposing the aquavit category with other brands of spirits, the company was able to generate renewed focus on the aquavit category.
In cooperation with Kunde & Co, Danish Supermarket developed a private label, "Vores". The projected included the development of a brand concept with a clear value proposition and identity that would unify the brand across product categories. After the launch, pre-defined KPIs were exceeded by 300%.
As a means to begin fostering stronger relations with Scandinavian dog owners, Kunde & Co conducted a digital overhaul of two of Bayer Animal Health’s product brands, Seresto & Bayvantic.
This resulted in several social media communities across both Facebook and Instagram. Kunde & Co is responsible for their planning, production, and ongoing handling, and also developed a brand new website and integrated campaign site.