We help you create business value through strategically sound and conceptually strong solutions
Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.
Kunde & Co has helped Danfoss develop a coherent, consistent and strong position and history that helps form the foundation for Danfoss’ global growth strategy. After more than a year of development, Danfoss launches its new brand platform, ENGINEERING TOMORROW, on a global scale.
To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not only reinforced the Wavin brand in the minds of both end-customers and employees but ensured a strong platform for the organisation in the years to come.
After several mergers and acquisitions, DNV GL needed to project one strong story internally and externally. Kunde & Co helped develop and launch a unique communication concept that clearly defined the new organisation’s position globally.
The communication concept ‘The Hidden Beast’ was rolled out internally and externally through launches, exhibitions, films, Facebook, LinkedIn and brochures. This resulted in a 318% increase in ‘monthly mentions’, more than 25,000 impressions on Twitter and positive feedback on sales.
The Demag KBK crane system celebrates its 50th anniversary in 2013. The company did not want to run a pure anniversary campaign, but instead position the brand as a forward-thinking leader within light crane systems. An international campaign, developed by Kunde & Co, differentiates the brand from competitors and strengthens Demag’s position in the market.
As a leading innovator of aluminium systems for windows, doors, façades and sun protection, heroal puts special emphasis on the latest technologies and high quality. On the way to market leadership, Kunde & Co assists with a comprehensive communication strategy that expertly showcases and emphasises all heroal's strengths.
Development of a global campaign aligned around the communication concept “Nothing left to doubt.” The concept was designed specifically to adapt smoothly to different regions and markets. It included global rollout on both online and offline platforms, with special attention given to personalised communication for key influencers and customers.
How do you create awareness around a giant offshore turbine that has yet to be built, but that could introduce a revolutionary standard in energy costs – and ultimately help to put wind power on the same footing as oil and gas? The key is to target a narrow audience and clarify the economic and energy benefits as clearly as possible.
With the "Energy Transparency” campaign, Vestas puts wind power on the agenda of the world’s most influential CEOs and decision-makers. The solution featured a personalised copy of Bloomberg Business Week that headlined facts about their own businesses in relation to wind energy.