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The Danish Home Guard

A unified story for the Danish Home Guard

The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.

Read more about the case

The Danish Home Guard

A unified story for the Danish Home Guard

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DONG Energy

One strong vision spread across media platforms

In 2007, DONG Energy embarked on an extensive strategic project to reposition the company in accordance with the new energy agenda. The outcome was the long-term objective to supply reliable energy without producing CO2 emissions.

DONG Energy

One strong vision spread across media platforms

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DONG Energy

An integrated campaign

The development of an integrated campaign based on DONG Energy's Climate Partnerships improved their position as a supplier of energy-efficient and climate-friendly solutions.

DONG Energy

An integrated campaign

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The Danish Foreign Ministry

EU presidency given striking visual identity

Every six months one nation assumes the presidency of the European Union. At the start of 2012 it was Denmark’s turn – presiding under a logo designed at Kunde & Co. The logo encapsulated the spirit of the presidency, Denmark and the EU and included a visual identity manual for its implementation. The logo beat 70 other submissions to become the official emblem of Denmark’s 2012 EU presidency.

The Danish Foreign Ministry

EU presidency given striking visual identity

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Postnord

New postal player delivers on consistency

In cooperation with Kunde & Co, PostNord succeeded in creating a common web concept and visual expression across the group’s Scandinavian brands. Kunde & Co outlined a process for developing a new name and anchoring it within the company. We also developed a web concept with a common structure and uniform design that still allows each company to stand out.

Postnord

New postal player delivers on consistency