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Our Work

We help you create business value through strategically sound and conceptually strong solutions

Strategic services

Creative services

Sector expertise

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føtex for de små

Implementing a customer programme for families with young children

To engage føtex’s key target group, families with young children, Kunde & Co developed “føtex for de små” (føtex for the little ones), a customer loyalty programme that enrolled over 50,000 members in under a year. High engagement rates have made the programme a huge success.

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føtex for de små

Implementing a customer programme for families with young children

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føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

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føtex

Repositioning of retail chain

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HTH

New communication platform enforces the brand position

HTH – the Nordic region’s leading kitchen manufacturer – has constantly evolved without compromising its DNA. The results have been impressive, and Kunde & Co is proud to have been part of the journey. HTH recently unveiled a new communication platform: “Modern life needs the right kitchen."

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HTH

New communication platform enforces the brand position

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Optimera

A stronger market profile for Optimera.

Thanks to a new online trading portal, the DIY chain Optimera has moved from being a regional to a national player, able to compete with the construction market’s major chains. The solution included updated CVI and TV spots, programme sponsorships, banner ads and online grocery coupons.

Optimera

A stronger market profile for Optimera.

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INTERSPORT

INTERSPORT takes Sport to the People

The international retail chain, INTERSPORT, has been active in sports since 1968. To secure their long-living passion, Kunde & Co developed the company's new position and the corporate concept: Sport To The People. The concept was the result of an extensive market analysis and interviews carried out across several key markets. From the analysis and core of the concept, INTERSPORT came to face its future as an expert adviser to all sports people, offering the best value and competence in its service and products.

INTERSPORT

INTERSPORT takes Sport to the People

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Samkaup

Unifying two brands with a new brand platform to strengthen the market position

A price war and bulk-buying shoppers presented challenges for Icelandic supermarket Samkaup. Together with Kunde & Co, the company developed a unified brand platform in 2016. The new brand, Kjörbúðin, connects the supermarket with local customers by drawing on its local roots and the role it plays in the communities. As an extension of the brand platform, Kunde & Co developed a new visual identity, brand booklet, marketing elements for the launch and also facilitated the new concept’s internal kick-off.

Samkaup

Unifying two brands with a new brand platform to strengthen the market position

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Wupti

Re-positioning WUPTI

To position WUPTI as the preferred online supermarket, Kunde & Co was asked to develop a creative concept and TVC universe. The concept was based on a thorough understanding of WUPTI's value customers and their most important buying criteria.

Wupti

Re-positioning WUPTI