We help you create business value through strategically sound and conceptually strong solutions
HTH – the Nordic region’s leading kitchen manufacturer – has constantly evolved without compromising its DNA. The results have been impressive, and Kunde & Co is proud to have been part of the journey. HTH recently unveiled a new communication platform: “Modern life needs the right kitchen."
In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors.
Kunde & Co developed a television commercial within the concept “Your fragrance-free zone”, that activates Neutral’s philosophy for sensitive skin. This resulted in greater product awareness and increased sales.
To engage føtex’s key target group, families with young children, Kunde & Co developed “føtex for de små” (føtex for the little ones), a customer loyalty programme that enrolled over 50,000 members in under a year. High engagement rates have made the programme a huge success.
In a market characterised by fierce competition, Flügger needed a strategy and concept that could position it within its core business area. In collaboration with Kunde & Co, Flügger developed an integrated communication concept "Flügger farver - til alle" (Flügger colours - for everyone).
To bring together 51 existing clothing brands under one new brand, Kunde & Co help was tasked with developing a strategy, concept name, brand identity and external launch. This resulted in a new, strong and easily communicated brand built around preferences for quality and price.
To position Wavin closer to its end-customers and align international marketing activities, Kunde & Co developed a new Pan-European brand platform for the company in 2014. The new concept, “Connect to Better”, has not only reinforced the Wavin brand in the minds of both end-customers and employees but ensured a strong platform for the organisation in the years to come.
To strengthen Solar’s position as Europe’s leading wholesaler of energy-efficient solutions, Kunde & Co developed the integrated “Blue Energy” campaign for digital and face-to-face engagement. The campaign increased preference for Solar’s products by 64%.
To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.
Kunde & Co was asked to create a strong position in the competitive health and fitness market and establish a foundation for further growth. Based on a detailed analysis, a creative concept was first implemented internally and then externally through a variety of on- and offline media. Online results have exceeded the ambitious goals:. The number of Facebook fans rose significantly, and 500,000 target group members are reached every month.
The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.