We help you create business value through strategically sound and conceptually strong solutions
To engage føtex’s key target group, families with young children, Kunde & Co developed “føtex for de små” (føtex for the little ones), a customer loyalty programme that enrolled over 50,000 members in under a year. High engagement rates have made the programme a huge success.
To strengthen Solar’s position as Europe’s leading wholesaler of energy-efficient solutions, Kunde & Co developed the integrated “Blue Energy” campaign for digital and face-to-face engagement. The campaign increased preference for Solar’s products by 64%.
To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.
Kunde & Co was asked to create a strong position in the competitive health and fitness market and establish a foundation for further growth. Based on a detailed analysis, a creative concept was first implemented internally and then externally through a variety of on- and offline media. Online results have exceeded the ambitious goals:. The number of Facebook fans rose significantly, and 500,000 target group members are reached every month.
The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.
Kunde & Co assisted Sidel in developing a concept that strengthens the company's position as a complete line provider. The campaign has been implemented in print, blog posts, website, films and social media. To date, it has generated more than 17,500 website visits, had an engagement rate seven times higher than the industry average and generated more than 230 leads in the campaign period.
To convert existing customers to a loyalty programme, Kunde & Co conducted an analysis of the target group to identify the main drivers and barriers. The solution was a campaign that resulted in approximately 100,000 sign-ups within the first week.
The loyalty programme GROHE SMART is based on GROHE Professional's WORK SMARTER campaign. The acquisition campaign explains benefits and functions of the concept. This resulted in more than 1,000 sign-ups during the programme’s launch at the ISH fair in March 2013.
Based on a market analysis that identified drivers and barriers among decision makers, Kunde & Co developed a smart lead generating programme including campaign tools.
Kunde & Co were responsible for the development and implementation of the campaign and communication concept “Give Space”. This provided Knauf with the opportunity to increase sales and ensure a long-term improvement in its position in the exterior wall market.