Falck Assistance
The task
Falck wanted to determine which of its products had the most potential, and how best to use their brand in creating market value. Kunde & Co created a solution for Falck’s future strategy and product portfolio, including a new go-to-market strategy that provided an 81% sales increase for Falck’s roadside assistance product, and an increase of over 50% in online revenue across products sold in 2016.