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Public and non-governmental organisations

Helping you communicate to a complex web of stakeholders

It begins with the stakeholders

In public and non-governmental organisations, understanding the stakeholder and target group is crucial to developing clear and effective communication. As the public sector is called upon to improve effectiveness and transparency, digital channels provide ample opportunities. These channels increasingly constitute the first interaction point between the stakeholder and organisation. That makes it important for organisations to establish a clear and robust core story to avoid fragmentation in messaging across touchpoints.

We advise international, state, regional and municipal institutions, and non-government organisations on how they can reach their goals and improve stakeholder communication. Our services encompass communication concept development, awareness and attitude-changing campaigns, as well as member recruitment and the digitalisation of user communication.

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The Danish Home Guard

A unified story for the Danish Home Guard

The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.

Read more about the case

The Danish Home Guard

A unified story for the Danish Home Guard

Concept development

With strong cultures, numerous internal and external target groups, and a high number of touch-points, a fully-aligned communication concept is crucial to public and non-governmental organisations. Our approach to concept development is based on ensuring complete alignment between internal and external stakeholders.

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The Danish Foreign Ministry

EU presidency given striking visual identity

Every six months one nation assumes the presidency of the European Union. At the start of 2012 it was Denmark’s turn – presiding under a logo designed at Kunde & Co. The logo encapsulated the spirit of the presidency, Denmark and the EU and included a visual identity manual for its implementation. The logo beat 70 other submissions to become the official emblem of Denmark’s 2012 EU presidency.

The Danish Foreign Ministry

EU presidency given striking visual identity

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DONG Energy

An integrated campaign

The development of an integrated campaign based on DONG Energy's Climate Partnerships improved their position as a supplier of energy-efficient and climate-friendly solutions.

DONG Energy

An integrated campaign

Communication strategy

We help organisations identify the strategic communication challenges they must overcome to meet their goals and targets. We advise on and develop strategies for our clients that prioritise communication initiatives.

These include internal membership and employee communication, integrated external communication campaigns, digital strategy and initiatives, measurement, tracking and analysis of attitudes.

Awareness and attitude-changing campaigns

Changing attitudes and building awareness on new public sector initiatives is challenging and requires focus and consistency. Public initiatives are often begun without building the right target group understanding and involvement, which comes at the cost of transparency and support.

We help organisations define the right messaging and develop focused communication strategies to ensure that they impact on the target groups.

Optimisation of the digital presence

With a complicated net of stakeholders, understanding and optimising digital channels can be challenging, yet also hugely beneficial for public organisations.

We help them map their existing and future touch-points, analyse and define user journeys, and restructure and develop their digital platforms to meet the goal of higher transparency and efficiency.

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Want to know more?

Nils Koch Jensen

Partner
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