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Business to consumer

Strengthen your market position and cut through the clutter

Strategic direction and consistent creativity

In the consumer world where brands compete heavily for everyone’s attention, it’s never been more vital to secure a strong brand positioning.

If you want long-lasting equity and to build a stronger market position, you have to base your marketing efforts on a solid analytical and strategic foundation. With a clear strategy in place, this enables you to explore communication concepts that are dynamic and relevant to your business and customers alike.

Our extensive experience in business-to-consumer marketing has enabled us to build a strong approach that helps us solve even the most complex challenges for national and international brands. This extends not only to FMCG and retail, but also within financial services and other large B2C-focused industries.

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føtex

Repositioning of retail chain

To re-position føtex so that it would again be preferred the supermarket for the defined key target groups, Kunde & Co developed a new concept, communication platfrom and on-going marketing. The result is a clear profile that shifts the positioning in a changing market.

Read more about the case

føtex

Repositioning of retail chain

Brand positioning and corporate story

Developing brand positioning strategies, both on a corporate and product level, is a key Kunde & Co competence. Over the years, we have helped many of the strongest Danish brands establish their brand positioning and strategy, as well as their value proposition.

Our unique methodology is proven through our work with 200+ clients and gives us an excellent perspective of the potential challenges a brand may face.

Concept and communication development

Great concept development is always based on a sound and solid process. We believe the best and longest lasting concepts are created through sound insights and a strategic foundation.

We have devised a concept development process that allows us to test concepts qualitatively and quantitatively. This enables us design the concept and subsequent communication to targets the most valuable target group.

 

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Neutral

Strengthening Neutral in the Nordics

In the past, Neutral was known only for its detergents but, with a targeted campaign for its personal care products, the brand now challenges its competitors.

Kunde & Co developed a television commercial within the concept “Your fragrance-free zone”, that activates Neutral’s philosophy for sensitive skin. This resulted in greater product awareness and increased sales.

Read more about the case

Neutral

Strengthening Neutral in the Nordics

Product conceptualisation

New product development depends not only on a core product, but also on the value you develop around the product itself. We have helped several clients develop new product and service concepts – from FMCG to complex B2B products on an international level.

We use a number testing methods to optimise the positioning and qualify the concept of the product.

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Vores

Creating a private label to cover 1000 products

In cooperation with Kunde & Co, Danish Supermarket developed a private label, "Vores". The projected included the development of a brand concept with a clear value proposition and identity that would unify the brand across product categories. After the launch, pre-defined KPIs were exceeded by 300%.

Vores

Creating a private label to cover 1000 products

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The Athlete's Foot®

Sport with style

Kunde & Co was asked to define the optimal market position for The Athlete's Foot® and to a develop a new visual identity to support it. After extensive analysis, this was rolled out in a new website and a number of other elements, through the concept "Sport with style".

The Athlete's Foot®

Sport with style

Marketing strategy

In the chaotic world of marketing channels, finding new ways for a brand to engage consumers and reach out to wider audiences depends on a solid marketing strategy. This enables you to guide your brand successfully through a world of opportunities and risks.

We believe this foundation should be established before jumping into ill-considered creative executions. This is just one of the key approaches that differentiates us from many of our peers.

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Want to know more?

Christian Brandstrup

Partner
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