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Social media marketing

Make social media a business driver

Strategy before gimmicks

As companies have witnessed a change in their customers’ purchasing behaviour and a fragmentation of the media landscape, they are rethinking the way they interact with their customers. In line with these changes, investment in social media is becoming the norm. Yet we often see a huge gap between the commercial priorities and output of these channels.  

At Kunde & Co, we believe social media should address commercial objectives and be an integrated part of the marketing mix – not a standalone channel for gimmicks and short-sighted engagement. We also address the channel with the same analytical and strategic rigour as we do with more mature channels.

Over the last five years, we have helped some of Europe’s largest companies use social media as a business driver, and today we employ more than 20 dedicated professionals within this field. We have conducted a wide range of social media audits and orchestrated social media presence for both national and international companies. 

Social media audit

Strong strategies are built on sound analytical foundations – something we pride ourselves on at Kunde & Co. In order to construct value-adding social media strategies, we audit companies’ social media presence both qualitatively and quantitatively.

One of the beauties of social media is the access data. However, data alone cannot tell the whole story – the quality of creative elements and integration of social presence in the overall marketing system is vital to forming a strong foundation for strategy development.

Social media operations

With the fast-paced, real-time nature of social media, operations must be lean and efficient. Lead time on production, distribution and customer service is shorter than just about any other media, which is why we offer a full palette of social media support.

Ranging from content planning & production, reporting and ads handling to monitoring, moderation and scheduling, we have a strong team of social natives, who can expertly handle your every social media need

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RB Nordic

Five well-known brands gain a strong presence on Facebook

Kunde & Co developed Facebook concepts for each of the five brands, Dettol, Veet, Vanish, Finish and Cilit Bang, as well as a plan for ongoing management and content development. The results show clearly that all five Facebook communities are growing steadily and respective target groups can read relevant posts.

Read more about the case

RB Nordic

Five well-known brands gain a strong presence on Facebook

Social media strategy

Likes, comments and shares are great. But what business value do they deliver? We build social media strategies that tie directly into the core of your business, ensuring that your ROI is evident and measurable.

We help companies develop and execute integrated social media strategies that support the overall marketing system and deliver on key objectives throughout the funnel.

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Bayer

Bayer goes digital

As a means to begin fostering stronger relations with Scandinavian dog owners, Kunde & Co conducted a digital overhaul of two of Bayer Animal Health’s product brands, Seresto & Bayvantic.

This resulted in several social media communities across both Facebook and Instagram. Kunde & Co is responsible for their planning, production, and ongoing handling, and also developed a brand new website and integrated campaign site.

Bayer

Bayer goes digital

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The Danish Home Guard

A unified story for the Danish Home Guard

The development of a new campaign concept creates a single, powerful story about the modern Home Guard and generates interest among new volunteers. The campaign increased the general understanding of the Home Guard's role in Danish society, while within the target group, the number of people interested in volunteering doubled.

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The Danish Home Guard

A unified story for the Danish Home Guard

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Nikolaj Boserup

Group Director - Social Business
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